Illustration © Nikki McClure

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Princess Hijab: Hijabizing Advertising


Princess Hijab, born in 1988, is an unseen character. The young artist behind her wishes to remain anonymous. Since 2006, the Princess, who has begun a movement (Hijabism) based on the subverting of advertisements (Hijabizing) veils faces on billboards using a black marker pen.The black hijab encompasses every existing form of distinction. PH also operates on the Internet by creating animated gifs.
She initiated the hijab_ad collective.


Names of Producers/organizers/editors/creators: 
Princess Hijab and the Hijab ad collective
Language of project: 
English and French
Copyright reserved
Additional information: 
Manifesto: This is the story of a young woman fighting every day for a noble cause: she wants to “hijabize” advertising. Princess Hijab knows that L’Oréal and Dark&Lovely have been killing her little by little. She feels that the veil is no longer that white. She feels contaminated. When she was a teen, she heard about movements such as Adbuster; but since 9/11, things have changed. She does not subvert images in an American way. Princess Hijab will go on, veiled and alone, forever asserting her physical and mental integrity. By day, she wears a white veil, symbol of purity. By night, her black veil is the expression of her vengeful fight for a cause (custom ad). With her spray paint and black marker pen, she is out to hijabize advertising. Even Kate Moss is targeted. She knows all about visual terrorism! And she will not spare her right of expression for the likes of publicists. Make sure that all advertising can be hijabized “ ‘cause that’s her fight Jihad is her art”. And don’t forget, she acts upon her own free will. She is not involved in any lobby or movement be it political, religious or to do with advertising. In fact, the Princess is an insomniac-punk. She is the leader of an artistic fight, nothing else.
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